Have you ever heard about third wave coffee?Do you know what exactly is that? Let's have look on what third wave coffee is but also on what first and second coffee waves are.First wave coffee: This wave was mostly about consuming coffee and industries of coffee. This period was characterized by a mass consumption and easy access to coffee. People were meeting the easy ways to make it at home or work. The most known companies who had huge success that period by offering instant coffee were Maxwell, Folgers and Nestle.
People were choosing quantity instead of quality adding tones of sugar and cream for a better taste. The coffee industry sky-rocked by selling vacuum packages for instant coffee.